Course Descriptions

Innovation Core Classes:

ENTP 4500 – Entrepreneurship and Strategy, Fall 2020

Basic knowledge of finance and accounting, marketing, operations, and management is assumed. Topics include understanding the entrepreneurial process, assessing opportunities, selecting a start-up team, financing entrepreneurial ventures, writing, and presenting business plans, and new venture and competitive strategy. Utilizes lectures and case studies as well as coaching teams in the creation of a business plan and public presentation for an innovative new business or nonprofit organization.

INOV 4010 – Innovation Team: Design and Lead, Fall 2019

Senior level continuation of the team’s course sequence with emphasis on design and leading team projects.

Client: Kevin Gifford Coaching

Client Contact: Kevin Gifford – Kevin@kevingifford.com

Scope of Work: The purpose of the project this semester is for the team to work creatively with Kevin Gifford of Gifford Coaching to build and implement a new marketing strategy for this generation and to redesign the website (kevingifford.com).

INOV 3010 – Innovation Team: Research and Execute, Spring 2019

Junior level continuation of the team’s course sequence with advanced participation in team projects including research, design, and execution.

Client: Gearmunk

Client Contact: Kyle Harmande – Kyle@gearmunk.com

Scope of Work: The purpose of the project this semester is for the Bachelor of Innovation team to work collaboratively and creatively with Gearmunk and provide Gearmunk with a marketing strategy to expand their ambassador and marketeer programs, targeting college campus and young adults of the college age.

INOV 2010 – Innovation Team: Analyze and Report, Spring 2018

Sophomore level course emphasizing team projects, research, analyzing data, and reporting.

Client: Adaptive Systems LLC

Client Contact: rlancaster@adaptivesystemsllc.com

Scope of Work: The purpose of this project is to design, structure, prototype and acquire a market analysis for an outdoor activity phone application. This will be accomplished by conducting market research trials, designing an iOS and android mockup, creating professional diagram explaining the architecture of the application and finally a small prototype for visual representation of functionality.

INOV 2100 – Technical Writing, Proposals, and Presentations, Spring 2018

Addresses five major types of technical writing: project reports, funding proposals, magazine and trade articles, technical reports, and journal articles. Includes experience in grant writing.

BLAW 2010 – Business and Intellectual Property Law, Spring Fall 2018

Examines the legal significance of ideas, innovations, and start-up organizations. A focus on the issues of intellectual property, including patents, copyrights, and brand protection. Coverage of essential contracts and agents.

INOV 1010 – The Innovation Process, Spring 2018

Examines the interdisciplinary nature of innovation. Includes group exercises focused on improving team dynamics, brainstorming, conceptual-blockbusting, and other creativity and problem-solving activities.

ENTP 1000 – Introduction to Entrepreneurship, Fall 2017

Covers basic aspects of a successful business and introduces the student to the processes for creating a potentially successful business plan.

Marketing Emphasis:

MKTG 4800 – Marketing Planning and Strategies, Fall 2020

Detailed consideration of the process of formulating and implementing marketing policies. Major emphasis on market analysis, product/brand management, promotion, distribution, and pricing. Case analyses used to develop analytical abilities and to integrate all major areas of marketing.

MKTG 4700 – Digital and Social Media Marketing, Spring 2020

Provides a foundation and introduction into the strategy and tactics required for marketing in digital environments. The course focuses on key aspects of digital marketing currently used by professionals with attention given to the newest tools and techniques. Students apply concepts on a final project for real-world application in one of the most quickly changing business landscapes.

MKTG 4650 – Promotional Management and Strategy, Spring 2020

Emphasizes the coordinated usage of the promotions mix elements in order to synergize marketing efforts. Topics include advertising, direct marketing, internet and interactive marketing, sales promotions, public relations, and personal selling. The impact of buyer behavior on promotional strategy is examined and several communication models are analyzed.

MKTG 4510 – Sport Marketing, Spring 2020

This course focuses on the two primary components of sports marketing: (i) the marketing of sport and (ii) the use of sport as a marketing tool for other products and services (i.e. sponsorship). The marketing of sport component gives attention to the various techniques and strategies used to market sport products, services, events and experiences. The first part of the class will work toward the preparation of a sport marketing strategy. The marketing through sport section will examine the core concepts, objectives and components of partnership marketing (and sports sponsorship as a central part of this) and will ultimately work toward to presentation of a sport sponsorship proposal.

BUAD 4960 – Internship in Marketing, Summer 2019 – Fall 2019

This Internship was with the City of Colorado Springs Office of Innovation and Sustainability. The goal of this internship was to increase their involvement with social media, raise awareness of their social media, and event planning for their annual festival.

MKTG 3300 – Marketing Research, Fall 2019

Course emphasizes marketing research as a decision-making tool for marketing managers. A variety of methodologies is explored. Course project provides students with hands-on experience in planning an investigation, data collection design, sampling, experimentation, interpretation of results, and report preparation.

Client: Welcome Walks

Client Contact: Jeff Goldstein – jeff.goldstein@welcomewalksusa.com

Scope of Work: The goal of this project was to answer the problem statement, Business travelers are overexposed to leisure activities within unfamiliar cities that expand past the basic traveler’s needs, by using different research objectives.

INFS 3000 – Introduction to Information Management Systems, Fall 2019

Study of how Information and Data are used in business. Shows students how information systems and their data support critical operations to drive today’s critical strategic business decisions. The elements of the supporting Information Technology are studied and the direct application of data in Business Intelligence in specific business situations is discussed. Integral to the class, students will study the impacts of Cyber Security and Business Intelligence on business by undertaking a practical business scenario leveraging Business Intelligence tools and techniques.

MKTG 3000 – Principles of Marketing, Spring 2019

Analytical survey of issues involved with the development and exchange of goods and services. Takes a marketing management approach in attacking problems related to product planning, channels of distribution, pricing, and promotion. Emphasizes the role of marketing in responding to changing environmental conditions.

FNCE 3050 – Basic Finance, Spring 2019

Introduction to financial management of the firm and the basic functions of finance. Topics covered in this course include an introduction to financial markets, financial statement analysis, time value of money, free cash flows, interest rates, stock and bond valuation models, modern portfolio theory, cost of capital, capital budgeting techniques and analysis, capital structure, sources of financing, working capital management, financial analysis and basic financial planning. Emphasizes the calculation, analysis, interpretation, and use of financial information to make financial decisions.

MGMT 3300 – Introduction to Management and Organization, Spring 2019

An introductory study of management fundamentals and organizational behavior. How individuals adapt to organizations; how managers motivate and lead in work situations; how organizations are designed and managed.

ACCT 2020 – Introduction to Financial Accounting, Fall 2018

Provides knowledge of core business concepts related to selected financial accounting topics and basic managerial accounting, including preparation of the statement of cash flows, basic financial statement analysis, the analysis of product, service and period costs, and the role of accounting in the planning and control of business enterprises. Emphasis on problem-solving skills supported by appropriate analytical quantitative and qualitative techniques for tactical and operational decision making.

ACCT 2010 – Introduction to Financial Accounting, Spring 2018

Provides knowledge of core business concepts in financial accounting following generally accepted accounting principles. Emphasis on understanding the primary objectives, principles, and users of financial accounting, analyzing basic business transactions and understanding their impact on financial statements, and defining and identifying the basic elements and content on each financial statement.